We don’t do “branded content”.
You don’t go to the cinema to watch content, you don’t talk to your mates about that great new content series on Netflix.
You talk about shows and films, about the emotional connection you have with a story or character.
We think the word “content” commoditises story into something that a marketing exec can justify along with analytics and ROI to the senior management.
“Content” is the antithesis of story.
As documentary filmmakers, we bring a unique set of skills to the table where we put story first and everything else second. At the end of the day people remember and fall in love with a great story, the brand should come second, third or even not at all. The main thing is you need to connect with your audience and build trust.
If it’s a great story, people will know who’s behind it.
As documentary filmmakers and storytellers first (and with decades of experience in marketing and branding we can see right through a “branded content” campaign) we work with your company to find stories that align with your brand values, whether it’s a biographical piece or a larger story we’ll only take on projects where we think it will resonate emotionally with the viewer, and really has the potential to alter the perception of your brand in a truly positive way.
And build that trust.
Want to know how this works? Contact us and we can meet for a chat over coffee – it’s where we’ve found all of our best partnerships have begun.
The film below is an example of a documentary style brand story for US company Contour Global, filmed in Rwanda and directed by Matt. This is a trailer for the longer piece.